Jiji, Africa’s leading online marketplace, has been awarded the prestigious title of "Best Retail Organization in Range Excellence" at the Africa Retail Awards 2024. The event was hosted by the Africa Retail Academy and Lagos Business School – Pan Atlantic University in partnership with Nairametrics and KPMG. This accolade highlights Jiji’s exceptional dedication to delivering a wide and diverse product range that meets the needs of millions of buyers and sellers across Nigeria.

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​The award marks another outstanding milestone for Jiji, following its earlier win this year as the “SME Most Friendly E-commerce Platform of the Year” by ASBON. These accolades amplify Jiji’s commitment to empowering individuals, small businesses, promoting economic growth, and creating a seamless e-commerce ecosystem for millions of users.​

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Anton Volianskyi, CEO of Jiji Africa, expressed his gratitude for the recognition:
"Winning the Best Retail Organisation in Range Excellence is a validation of our vision to create a platform that empowers millions across Africa, enabling access to a wide range of affordable goods and services, reducing environmental impact, and generating thousands of new opportunities in the developing lateral economy. This award reflects the passion and dedication of our team in building a marketplace that truly transforms lives."

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The Africa Retail Awards is an esteemed platform celebrating innovation, resilience, and exceptional contributions to retail excellence in Africa. Jiji was among the distinguished awardees, with the event highlighting businesses that have set benchmarks in product differentiation and market leadership.

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Since its inception in 2014, Jiji has grown into one of Africa’s largest and most trusted e-commerce platforms, supporting over 200,000 SMEs and providing tailored tools to drive visibility and growth. Its broad range spans over 15 categories including Electronics, Vehicles, Property, Fashion, and more. The platform attracts over 12 million unique users monthly that engage with 4m+ ads with a total value of over $10 billion.

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This recognition corroborates Jiji’s mission to create an inclusive platform that connects users, empowers businesses, and strengthens Africa’s retail sector.