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ASBON Honours Jiji as Top Choice for SMEs
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Jiji, Nigeria's leading online marketplace, has been awarded the esteemed “SME Most Friendly Online Marketing Platform of the year” at the Nigerian National SME Business Awards 2024.

The NNSBA 2024 was organised by the Association of Business Owners of Nigeria (ASBON) in conjunction with the Lagos State Ministry of Commerce, Cooperatives, Trade and Investment. 

The award ceremony, which was held in Lagos, reinforced the company’s outstanding dedication to empowering its network of over 250k SMEs. Jiji was applauded for its contribution to the SMEs ecosystem through continuous innovation, robust security systems, and user-friendly features that are designed to help businesses grow.

Other awardees recognised by ASBON for their immense contribution to the SME ecosystem include Visa Nigeria, Bank of Industry, NairaCompare among others.

Majolie Obaje, the Regional Head of PR and Marketing at Jiji, was present at the event to receive the award on behalf of the company. She said:

"We’re truly honoured to receive this award from ASBON. At Jiji, we’re deeply committed to supporting SMEs by providing them with the promotional tools and support they need to boost their revenue and scale their businesses. What drives us to do more is the satisfaction that comes with seeing thousands of businesses go from struggling, to being able to grow an active customer base, increase their sales, and scale nationally."

Majolie continued:

“As you know, SMEs contribute about 48% to Nigeria’s GDP and account for 84% of employment. We’ll continue to create innovative marketing tools and solutions to further strengthen their growth across Nigeria. We extend our heartfelt gratitude to ASBON for this honour, and to our valued users for their continued support and trust in Jiji.” 

The Jiji Regional Head of PR and Marketing encouraged other stakeholders in the Public and Private sector to keep contributing their quota towards ensuring SMEs not only survive but flourish.

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