Nairobi, Kenya: Jiji, East Africa’s leading online marketplace, has bagged a prestigious win, being crowned Best E-Commerce Platform at the 2024 Digitally Fit Awards – East Africa Edition. The event, held at Nairobi’s Safari Park Hotel, saw Jiji’s Chief Financial Officer, Donald Obonyo, accept the award on behalf of the company.  

​

In his acceptance speech, Donald shared his pride in the company’s contribution to East Africa’s digital transformation:

“We’re excited to be recognized as the Best E-Commerce Platform in East Africa. This award highlights the hard work and dedication of our entire team and reflects the trust our customers place in us. We’re committed to simplifying online buying and selling, helping businesses grow and thrive across the region.” – Donald Obonyo, Chief Financial Officer, Jiji Kenya

​

Since its launch in East Africa in 2019, Jiji has become a household name, connecting millions of users in Kenya, Uganda, Tanzania, Nigeria, and beyond, helping them buy, sell, and grow their businesses online. With more than 12 million unique users monthly, Jiji remains a key player in the region’s booming digital economy.

​

International Trade Administration released a forecast for the growth of e-commerce market in Africa, stating that:

“Africa is forecast to surpass half a billion ecommerce users by 2025, which will have shown a steady 17% compound annual growth rate (CAGR) of online consumers for the market.”  

This growth is fueled by the expansion of internet access and the increasing reliance on mobile internet.

 

As the region’s e-commerce market continues to grow, Jiji remains at the forefront, empowering entrepreneurs and connecting them with buyers across the continent. The recognition also comes at a time when the African market is poised for exponential growth.